Sunset

Packaging, Brand Identity

Sunset sunscreen packaging design represents the environmentally friendly and adventurous vision of the Patagonia brand.

Design Goals
Packaging & in-store display for Patagonia’s skin care line that effectively represent the environmentally friendly and adventurous vision of this brand.

Project Solution
The design graphics are modern and fresh using simple geometry and a bright color palette referencing the outdoors and Patagonia clothing. The packaging is made from recycled plastic bottles with removable lids for easy use, reuse, and recycle.

Semester
Fall 2020

Course
Packaging Design 3

Instructor
Thomas Mcnulty

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