Uride
Brand Identity, UX/UI, Illustration
Uride bike share brand identity is designed to fit the fast-moving urban setting, offering a fun and flexible transport.
Design Goals
Brand identity and UI/UX for start up dock-less ride sharing company. Created for people looking for alternative transportation in the city. The identity positions the brand in the urban bike share industry in an exciting and bold way to pop up in a cluttered urban environment.
Project Solution
The icon has a simple and dynamic design that represents a bicycle tire in movement. The brand is modern and bright standing out in the busy and grey urban environment. The vertical scrolling website design is friendly with graphics explaining how to use the system.
Semester
Fall 2019
Course
Strategies for Branding
Instructor
Thomas Mcnulty
