Plugged

Brand Identity, UI/UX

Plugged Rock Festival identity looks to bring all rock generations together with the use of modern visual elements and a nostalgic color palette.

Design Goals
Brand identity and name for alternative rock music festival in San Francisco that brings awareness about climate change.

Project Solution
The identity combines a modern geometric sans serif font with a nostalgic color palette and textures that represents a music style born in the 70’s and 80’s that is still influential today.

Semester
Spring 2021

Course
Visual Systems

Instructor
Troy Alders

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